We Are What We Are Thanks to You
We present our Christmas campaign, “We Are What We Are Thanks to You”, a creative proposal that looks back at the most significant moments of the year through a format inspired by the narrative style of Spotify’s famous Wrapped. With this initiative, we are committed to a close and approachable form of communication that also […]
We consolidate our leadership at Fruit Attraction 2025 with long-term strategic agreements.
We Drive Long-Term Partnerships and Strengthen Our Specialization in Brassicas to Face Sector Challenges At Cricket, we kicked off the winter campaign with strength and a clear vision: to reinforce stable partnerships with major retail chains and continue consolidating our specialization in brassicas as a response to the structural challenges of the sector. During Fruit […]
We are collaborators in the first Living Lab in the Region of Murcia, alongside our gastronomic ambassador, chef Pablo González.
We are collaborators in the first Living Lab in the Region of Murcia, a pioneering project developed by the Murcian Institute for Agricultural and Environmental Research (IMIDA) together with chef Pablo González, our gastronomic ambassador and head of La Cabaña Buenavista, a restaurant awarded two Michelin stars. This living laboratory represents a significant step forward […]
We Promote Accessibility at Fortaleza Sound with an Action That Won Over the Audience
At Cricket, a leading brassica brand, we wanted to bring the musical and cultural experience closer to everyone, without distinction. Once again, we showed that our commitment goes far beyond the products we grow. At this latest edition of the Fortaleza Sound festival, held in Lorca, we not only returned as official sponsors, but also […]
At Cricket, we launch our new summer campaign: “We Harvest the Best”, a commitment to health and well-being
We reinforce our social commitment by once again taking part as sponsors of the Fortaleza Sound festival, where we support the accessibility area so that music and culture can be enjoyed by everyone. We are launching this campaign under the slogan “We harvest the best from the land, so you can live the best of […]
Another year at the Lorca Health Fair, bringing healthy eating closer to children
Once again, at Cricket we did not want to miss one of the most important events focused on healthy eating and family well-being: the Lorca Health Fair. In 2025, the fair celebrated its 18th edition, consolidating itself as a key meeting point for the promotion of healthy habits among the population, especially children. As in […]
La coliflor, la gran apuesta de Cricket
La coliflor es uno de los principales productos de Cricket, una verdura que producimos los 365 días del año garantizando la misma calidad, sabor y propiedades. Nuestras variedades cuentan con una serie de características especiales que las convierten en un producto hortícola único. Una apuesta de la empresa agrícola por poner en alza el valor […]
Cricket en Fruit Attraction 2021
Un buen motivo para plantarse, el nuevo claim que gira entorno a la nueva estrategia de comunicación que ponemos en marcha, y con ella nueva identidad. Una declaración de intenciones que se asienta sobre nuestros valores: compromiso con el futuro, integridad con el ecosistema, lealtad por el equipo y respeto por la tradición. En Cricket […]
Cricket, objetivo 2023
? El compromiso social es uno de los ejes vertebradores de Cricket, y así viene reflejado en nuestro plan de acción ambiental y social Green Manners. ? Nuestro objetivo 2023: es promover el derecho a una alimentación saludable. ? Para ello, estamos llevando a cabo colaboraciones con Cáritas, Cruz Roja, Fundación Jesús Abandonado, FESBAL y […]
La empresa agroalimentaria Cricket instala casi mil paneles solares en su sede
La empresa agroalimentaria Campo de Lorca ha instalado casi un millar de paneles solares en su sede para abastecer con la energía renovable sus procesos productivos. La instalación ha sido llevada a cabo por la también murciana Konery y cuenta con 990 módulos fotovoltaicos monocristalinos con lo que conseguirá una potencia total de 445 kilovatio pico. Esta planta fotovoltaica generará […]