We reinforce our social commitment by once again taking part as sponsors of the Fortaleza Sound festival, where we support the accessibility area so that music and culture can be enjoyed by everyone.

We are launching this campaign under the slogan “We harvest the best from the land, so you can live the best of your life.”

Through this initiative, we aim to highlight everything that makes life worth living: time spent with friends, outdoor leisure, family meals, or simply enjoying a summer day. With this action, we reaffirm our commitment to health, well-being, and emotional connection with our surroundings.

As stated by our Communications Director, Antonia Piernas: “Our mission is not only to nourish people, but to offer real health through what we produce. That is why, once again, we are joining the Fortaleza Sound festival as sponsors—an event that represents the very best of summer: music, culture, and shared moments. This year, we are also supporting the accessibility area, because we believe it is essential that everyone can enjoy experiences like this, without barriers. For us, being there is also a way of taking care of people.”

This will be our second consecutive year as official sponsors of Fortaleza Sound, one of the leading music events in the Region of Murcia. This year, we are taking a step further by sponsoring the accessibility area, thereby reinforcing our commitment to inclusion and universal access to culture and live music.

The campaign will run throughout the summer across our digital channels, where we will share giveaways, healthy recipes, fresh ideas made with our products, interviews, and audiovisual content with a clear message: taking care of people also means helping them enjoy life more.

At Cricket, we grow vegetables 365 days a year, ensuring a continuous supply of fresh, locally sourced, high-quality produce. Our commitment to innovation, sustainability, and flavour positions us as a benchmark in the fruit and vegetable sector, both nationally and internationally.